Blogging for business
As you may have guessed, here at MAXX, we love to blog. It gives us the opportunity to immerse ourselves into a topic of interest, share our expertise and unleash some of our creativity through the medium of words for a couple of hours.
As much as we love blogging though, we are not just doing it for fun. There is method in the madness with a multitude of benefits blogging can bring to your business. In fact it has proven to be one of the most valuable elements you can add to your website, for both B2B and B2C businesses.
According to a recent study undertaken by Hubspot, B2B marketers that use blogs receive a whopping 67% more leads than those that do not, so if that’s not worth the little extra time and effort, I don’t know what is!
Read below for some of our top reasons for your business to get blogging today:
Boosts search engine traffic
There is a reason why Bill Gates’ phrase ‘content is king’ is still banded about. Creating and posting as much high quality content as possible is one of the key elements to gaining a successful online or omni-channel business. If you want to get noticed and rank highly in the search engines, blogging is absolutely the way to go! Frequently posting blog articles covering a range of topics will help to generate a significant and diverse amount of search results that your website alone simply would not be able to attract.
Supports social media goals
Social media can be a highly effective tool for boosting awareness and driving traffic to your website, however, it can be pretty tricky to maintain an active social media presence without access to unique, high quality content. This is where blog posts come in handy! Whilst there are a number of benefits to sharing other peoples’ content on social media, posting great, internal content will help direct leads to your company website. The more unique and topical content you post, the more likely you will be to attract the attention of your desired audience - thus increasing traffic to your site.
Enhancing credibility through thought leadership and industry knowledge
Exhibiting thought leadership by publishing a blog article on a pioneering topic will instantly help you to establish credibility and authority in your sector. Showcasing such in depth industry knowledge will help to enhance your brand image and make potential customers or clients more inclined to do business with you, and therefore should be vital to your overall content strategy.
Humanise your brand/business - showcase your personality
As well as informing and updating the reader with industry knowledge and company news, blogging is also a great way to humanise your brand. The colloquial tone of voice which is usually seen in a blog post, will help you to portray a friendly, approachable side of the business that your client may not have experienced yet and is therefore likely to resonate with the reader more than reams of formally written content. You have a great opportunity to share your brand unique voice and personality, which will help to build trust and boost your likeability factor!
What’s more, you don’t necessarily have to be trained or an expert writer to compose a blog article. It’s great to get a variety of people involved with your company blog as everyone has different experiences and knowledge to bring to the table. This is a fantastic opportunity to wow the reader with the range of skills and expertise that make up your working team (and will keep people on their toes with the different tones of voice). You can also look to an external copywriter for help.
Blogging is a highly effective way to boost awareness, distinguish you from the competition, strengthen your brand/company voice and showcase your industry knowledge. Seems like a pretty good idea to me!
If you’re interested in building up some blog content for your website, then there are a number experienced bloggers and copywriters here at MAXX who would be thrilled to help you. Get in touch with us today on 01635 521224, or drop us an email at [email protected].