Read your Social Media's success
(Make sure you pick up your easter egg letter at the bottom of the page!) It’s all very well Tweeting, Facebooking and Blogging to your hearts content: thinking that all of these activities combined are improving and gaining you business. But what you really need to be doing, to save you from wasting precious time – is measuring the activity. You may have noticed already, as the new Timeline has made Facebook Insights far more apparent. But if you haven’t seen them yet, or you have, but don’t have a clue what or why they are there – let me introduce you to Facebook Insights. You’ve probably seen them before on your Fanpage, and if you hadn’t noticed that then you may have spotted the ‘Weekly Facebook update’ email that drops by every week, just so you don’t miss it. Here’s a few basic tips on how to read them and see the effectiveness of your Facebook usage. The Facebook insights page consists of four tabs. Overview, Likes, Reach, and ‘Talking about this’. Let’s have a look at Overview. Your points of interest are: Blue: Your weekly total reach. This is the amount of people your posts are exposed to. Green: People talking about this (people who have liked or interacted with a status) and the purple dots are the status updates you have posted in relation to the sets of stats above. This is the way a startup page looks. You can see from the beginning of the month, they have been posting frequently to gain web presence, but have not had much interaction back. As the month goes on, you can see the page start to relax with their posting, and start to close the gap towards consistently creating successfully interactive posts as they begin to understand what their audience wants to see. So you can already get a gist of what is working for you and what isn’t: but it doesn’t end there. In the table below: Facebook shows you the breakdown, post by post throughout that month. It allows you to see the ‘reach’ in numerical form, the engagement related to that post and the overall virality of it. (Reach divided by Engagement). And if you think some posts are working better than others you can go into ‘All post types’ and click on either Photos, Polls, Videos, or any other medium to see the individual effectiveness of that specific method. So that’s the overview tab! Useful? The others that we now move on to are all more detailed accounts of this one. Let’s look at ‘Likes’. The first thing it will show you as you move into the tab, is the type of audience that are looking at you. It will describe their sex, their age range and also where they are looking from. From this we can deduce that the audience they generally hit is from 35-44, a good age range to be hitting when you are in business! It then breaks down whereabouts those hits are coming from, and also the language they view Facebook in. This feature may not be relevant to you but is a great tool if you are looking for a true account of your worldwide scope. If you scroll down you will also reach a very useful tool showing you your likes – where they came from (whether it was on LinkedIn, Google plus, Wordpress) and who unliked posts. A brilliant feature if you need a heads up on whether certain posts have displeased people or are getting overactive. The reach and ‘talking about’ page are very similar in the sense they break down your audience in exactly the same way, and are equally as insightful, save the fact that the ‘talking about’ tab will only work if more than 30 people are talking about your page at once. As a general overview as to how your Facebook is doing, this will give you a detailed insight – and also is entirely free. You can do exactly the same with your social media blog as well, with the very similar tool Google analytics. All you have to do is copy and paste the tracking code into the html code of your website. (Here’s a tutorial) Then you can start using analytics as easily as Facebook. Hopefully these tools have given you an understanding of what can be achieved using Social Media, and how you can track it without paying. Our Social Media Manager (that’s me) can manage and plan all outlets of your Social strategy and analyze it for you also. If you are looking for help with Social Media then don’t hesitate to contact us. We are also experts in beautiful print, web design and development, and Search Engine Optimization. Don’t forget to subscribe to the blog (It’s free!) to enter yourself into the Easter contest. For game rules and and requirements read here. In fact - there's an egg for you right here... collect your letter and visit tomorrow for the next one in your chance to win a fabulous prize!