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Top reasons to refresh your website

A website isn’t just about looking good; it’s a core sales and marketing tool. In fact, there is no better or more cost effective way to advertise your business.

Despite its importance, you’d be surprised at the amount of businesses who fail to revise and update their website once it’s been launched.

Much like your company branding, vision and even the collection of office mugs, taking time to frequently reassess the effectiveness of your website is very important. Not only does a contemporary, well designed website make you look great, it is crucial for maximizing your online presence.

Here are just a few examples of reasons why your website might be in need of a refresh:

Responsive/Mobile friendly

This should be pretty standard by now, but if your website isn’t both responsive and mobile friendly, then you are well behind the game! In fact, since 2015, Google reported that more searches were carried out on a mobile than any other device and Google has long been penalising non-responsive websites when customers search via mobile – so your listing could be suffering too. As mobile has long overtaken desktop as the primary device used to access websites, it’s crucial to provide a mobile website which adapts seamlessly with the screen on which it’s being viewed!

If you haven’t updated your website so that it is both optimised for mobile and fully responsive, there’s a good chance that you’re driving potential clients/customers away.

Your design is soooo last season

As the shop-front for your business, your website should speak volumes about your business. It is unlikely that you would expose your client/customer to a drab or dated reception area at your office, so why is your website any different? Like it or not, appearance is everything, and if your website design is lacking, then, people probably wont stick around for long! In fact, according to statistics unveiled by Adobe; 40% of people will stop engaging with a website if the content/layout is unattractive.

Sluggish

In this day and age, people are impatient. We are guilty of wanting access to information immediately, with no delays. Therefore if your website is slow to load, you are already putting your business at a serious disadvantage. In fact, according to recent studies undertaken by Akamai, 57% of visitors will abandon a page that takes 3 seconds or more to load. A slow moving website will not only negatively affect your visitor experience, it will also impact your search engine ranking!

Measuring Effectiveness

Ideally, a new, up-to-date website should be equipped to measure how effective your online presence is. With an abundance of tools to help you measure the effectiveness of your website, you should be able to regularly establish areas which could be improved.

Organisations are increasingly aware of the importance of data and how understanding data can bring real insight into how people use the website. Our Digital Communications Manager, Conor, can set you up with a customised digital dashboard which imports data from sources such as Google analytics, social media platforms, email campaigns and measures conversion rates/tracking, traffic, bounce rates, heat mapping etc. By analysing this data and making regular recommendations for tweaks and changes, we can ensure that the site is always working hard to drive traffic and new enquiries.

From carefully crafted design to immersive mobile UX, we build websites that drive enquiries! If you’re ready to start talking about your next great website development please give us a call today on 01635 521224 or contact us via the website.

 

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