Make an impact, bring results – websites that work for your school
Your school website is often the first place a prospective parent or student will go before coming to take a look around. It needs to capture the essence of your school and to make an emotive connection with the visitor. Ideally the website should make a real impact and encourage the visitor to take action whether to explore the website or to book a visit.
Your website is also a vital communication tool for the school, enhancing existing channels with parents, governors, staff and students. A good website can transform how a school communicates with all its various audiences whether through video/audio clips, password protected areas, e-learning, online registration or fee payment – or whatever the school needs to help it run smoothly and efficiently.
We have design and technical capability in equal levels. We focus equally on design that captures the unique nature of your school (because each school is very different) and the functionality that is required to create an efficient communication tool. We were established in 1995 and have worked for many years with some of the leading schools in the country including Eton College. We designed Eton’s first ever prospectus and are proud that they are still one of our major clients.
Another key client, Westminster School, asked us to create a website that reflected the style of the prospectus that we had already designed for them the previous year. The result is a powerful marketing and communications tool. John Curtis, Registrar of Westminster School said, “MAXX Design went out of its way to understand our unique characteristics and establish our needs. The new website has made a huge difference to us.”
The key to creating the right website for your school is collaboration and flexibility – on top of this if you need to get more enquiries to increase the number of students on your register you will need an agency that understands online promotion through search engines and social media.
According to a school marketing survey by mtmconsulting, independent schools spend on average only 1% of annual fee turnover on marketing activities and yet many receive more than half of their enquiries via their website. In a climate where many independent schools are struggling to maintain the school roll, there has never been a better time to maximise the impact of your school online and bring results in terms of increased students and streamlined administration.