
Ultra Violet and the power of colour - 2018’s Pantone colour of the year
The power and influence of colour on the human brain should not be underestimated. Scientists have established that, when exposed to certain colours both psychological and physiological changes take place in us!
Colours have the power to stimulate, excite, depress, tranquilise, increase appetite and create a feeling of warmth or coolness. In fact, when it comes to making a purchase, according to research from the Pantone colour institute, 85% people will make a purchase based on the colour of a product, so colour should never be an afterthought!
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