Social Media Marketing

How Does The Circle Show the Power of Social Media?

The Circle, a reality TV show that first aired in the UK in 2018, began its second series on Channel 4 this week. The show follows eight people who live in separate flats in the same apartment complex for three weeks. The twist: they don’t meet each other until the final day and they only communicate through a social media platform called The Circle.

Since the players never actually meet, they can choose to be whoever they want to be. Previous contestants have chosen to change their gender, sexuality, occupation, age – or all of the above! You can choose to be anyone.

Instagram hides its ‘likes’ count in 7 countries

Instagram is trialling a new feature by removing the running total of people who have liked a post and replacing it with ‘username and others’ 

However, the original poster will still be able to see how many people have liked their post.

This move from Instagram is to try to stop the platform feeling like a popularity contest and make it more about sharing things that people enjoy. 

This trial began last Thursday in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. 

Marketing on Snapchat- is it worth it?

Snapchat opened its doors to advertisers in 2016, with sponsored geo filters and shop-able augmented reality posts as a couple of examples. Prices for these advertising methods range from a humble $7 to an extravagant $500,000. However, with 191 million daily active users around the world, and 12 million of those users in the UK, you can start to understand why they can charge so much.

You Can’t Have Your Cake and Eat It: why we shouldn’t be so quick to judge Facebook amidst GDPR

Despite being universally used and loved, Facebook is coping a fair bit of stick right now. First Cambridge Analytica, now news of a fine on the launch day for GDPR. But I can’t help but feel this is a little bit harsh.

Facebook (and most social networks) provide us with a platform that many of us enjoy; being able to keep up with friends, find news stories and perhaps most importantly, notify the world we’ve been to the gym. And what do we pay for this? Nothing.

The decline of organic reach on Facebook

Facebook algorithm has once again changed but not in favour of brands.

The social network is starting to prioritise what friends and family share on the Newsfeed so less and less content from brands and publishers will be seen. With a post from Mark Zuckerberg himself confirming this change:
 

More room required? Twitter trials extended character limit

Have you ever felt the need to rant passionately about something or to voice an opinion on Twitter, only to run out of characters, failing miserably to make your point? Frustrating right? Twitter users have been forced to keep their tweets short and sweet since its launch in 2006, having to keep to a measly character limit of 140.

Because of this, users have resorted to posting a ‘tweet storm’ to make their point (think Donald Trump!), which is essentially a string of tweets posted in quick succession about a particular topic.

Has Taylor Swift taken it too far in the PR department?

The run up to Taylor Swift dropping her new single has been an interesting social media journey to follow.

To start with, the day of the total solar eclipse in the United States (21st August) Taylor wiped clean all of her social media accounts so her 95.4 million Twitter followers, 102 million Instagram followers and 838,458 Facebook friends were left at a loss as to what had happened, had she been hacked? Was she taking a break from social media like Ed Sheeran and Justin Bieber? Or was she simply just trying to upstage the eclipse?

Social Media: Arguably the best marketing tool out there!

Having a presence on all social networks is now a substantial part of the marketing strategy for many businesses. The benefits of using social media are endless so any company that’s not harnessing this cost-effective resource could be missing out on a substantial marketing opportunity. By spending just a few hours per week on social media, businesses can benefit from raised brand awareness, additional traffic and increased sales with minimal cost.  

How Walkers' Twitter campaign backfired spectacularly

Twitter is a hugely powerful tool for companies to directly interact with users, keep people in the loop and build relationships with their customers. It is also a social media platform that can easily land companies in hot water! Marketing campaigns can get out of control… Fast! Attempts at humour can easily backfire, misusing the platform can invoke outrage and hashtags can be hijacked.

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