Search Marketing

You can have the greatest website ever, but not much good if nobody sees it.

Also you could have hundreds of people seeing your website but none of them are your buyers.

So the aim is to get the right people in the right place.

Google is notoriously secretive about its algorithms and continually changes them to provide us with the most relevant results, and if you believe its critics, to generate the most revenue!

Instagram is trialling a new feature by removing the running total of people who have liked a post and replacing it with ‘username and others’ 

However, the original poster will still be able to see how many people have liked their post.

This move from Instagram is to try to stop the platform feeling like a popularity contest and make it more about sharing things that people enjoy. 

This trial began last Thursday in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. 

The importance of search engine optimisation cannot be stressed enough. There are plenty of stats to be reeled off around the number of web sessions starting with a search and the page one drop-off. Even those with little idea of what SEO is can appreciate its benefit, purely based on their own online behaviours.

With the value placed on search engine rankings, a whole generation of SEO experts have entered the workplace, constantly looking for any incremental gains that could propel them up a place or two in the continual race for search engine nirvana: page one, number one.

PPC – or you may know it as ‘Pay Per Click marketing’, has been around for many years, but many businesses are still yet to use it. At MAXX we frequently find that clients are keen to know more about PPC: what it is and how it works. So, should you be using it & will it benefit your business? Hopefully this will help you decide if you are missing a trick regarding PPC.

Earlier this morning the UK was introduced to the Apple Pay service, much anticipated following the launch of Apple Pay in the US in October 2014. This service allows iPhone 6, 6 Plus and Apple Watch users to pay at select retailers for their purchases wirelessly, using their devices. Payments can be made up to £20 for a single transaction (much like contactless payment credit/debit cards currently).

Technology has advanced a great deal over the last 10 years; things that would have seemed impossible a while ago are now our reality. Most people now carry around a pocket computer (your smartphone) and 2015 is set to accelerate the wearable tech market even further. So, where does augmented reality have a place in the business technology war?

Over the past few years, a new trend called Livestreaming has been having an impact in some industries. Now more and more Livestreaming options are coming into the market. But what is Livestreaming? Put simply, Livestream allows you to use your smart devices to live stream your entire life onto the Internet, through various simple applications.   To give an example, the most successful industry to utilise Livestreaming so far is gaming.

 Last weekend MAXX travelled to NEC near Birmingham to attend Optrafair, the UK’s leading optical exhibition. Our Social Media Manager Ellie and Managing Director Dermot were there to support our clients Topcon and watch one of our latest projects coming to life!  

Topcon is a manufacturer of optical equipment for ophthalmology and has a strong presence at Optrafair every year. For this year’s event MAXX designed, printed and delivered a suite of marketing materials including 2 x 48 sheet billboards and an advertising campaign to promote the company and it’s stand.  

When we think of the big brands of today, certain organisations come to mind. Apple, Vodafone, Kelloggs… just to name a few off the top of my head. All of these brands have something in common: strong design - a strong brand identity that has been designed and sculpted time and time again to create something we instantly recognise. The CEO and owner of international brand, Speedo is quoted saying: ‘Design is everything. Because without it we have no business. Anybody can design a decent product – they can’t all design outstanding products.

Recently, we published an article on the brand new Google rule for mobile web browsing and mobile websites. The new update advised us that Google would give mobile friendly websites priority in organic search results, and would penalise non-mobile friendly websites. You can see the full article here, if this is news to you.