Product Launch

Earlier this morning the UK was introduced to the Apple Pay service, much anticipated following the launch of Apple Pay in the US in October 2014. This service allows iPhone 6, 6 Plus and Apple Watch users to pay at select retailers for their purchases wirelessly, using their devices. Payments can be made up to £20 for a single transaction (much like contactless payment credit/debit cards currently).

Q: We’re launching a new service and aren’t sure how to promote it. What can you recommend? A: An integrated marketing campaign Simply issuing a press release or running some advertising isn’t enough to ensure the success of your product launch; you need to use an integrated marketing campaign.