Marketing

Mental Health, The Workplace, The Pandemic and Us…

Life is hectic sometimes, right? Well… let's be honest, life is always hectic. Who doesn't feel like they have to be here, do this, think about that, work on that, almost all the time? Oh, and there's that really leaky tap that you've been meaning to fix for months, don't forget about that (again!). 

Not forgetting work, which is never without its challenges either! Ploughing our way through our inbox after the weekend, internal meetings galore, not forgetting the catchup calls and general admin, shoe-horning actual work in between it all! 

4 things I’ve learned from starting a new job in lockdown….

…and how MAXX has made it so easy for me to find my feet so quickly. 

Being completely honest, I was very nervous about moving into a new job. I was concerned that being in a remote working situation for an unknown period of time would impact my ability to fit in and find my feet with a new company.

End of year - A message from our Directors 2020

Once upon a time there was a pandemic…

Throughout the boardrooms of the UK and around the world it resulted in cancelled contracts, redundancies and closed businesses. It has devastated families and wrecked lives and there is no denying it has changed the world forever.

But as we approach Christmas, the various vaccines provide a glimmer of hope that a different normality will emerge and businesses will be able to rebuild, invest and grow again.

How to bring a vision to life

There are few things more exciting than when you get to entirely rebrand an organisation. Or in the case of our work with Access Social Care (ASC), create a whole identity for a brand new organisation.

ASC is a charity that provides free legal advice to people with social care needs. The founding members came to us with the vision that all people with social care needs get the care and support they have a right to, so that they can live fulfilled lives in the community. 

If John Lewis didn’t make you cry, Coca-Cola might: A look at this year’s best Christmas adverts

Christmas is full of traditions. A fight in EastEnders, that slightly off tasting chocolate you get in cheaper advent calendars (I don’t mean to sound ungrateful Grandma), and the missing safety pins for tree ornaments to name but a few.

One of my favourite traditions is the MAXX blog taking a look at the year’s Christmas adverts. This time around I’ve had the pleasure of reviewing 2020’s offering. And I do mean pleasure… I actually had an excuse to spend the morning watching videos on YouTube! It felt like the task I’d been training for all through lockdown.

Webinars in words – Marketing tips part 3 - Inbound marketing - why and how to produce content at scale

Let’s start with the basics, what is outbound marketing v. inbound marketing in layman’s terms?

Outbound marketing

Interrupting your customer with a hopeful sales pitch (e.g. adverts, cold calling, emails, non-transparent gated content)

Inbound marketing

Drip feeding helpful information and content, crafted to appeal to the target audience who should eventually choose to approach you to buy (e.g. social posts, videos, free downloads, blogs)

Webinars in words – Marketing Tips Part 2 - Getting more business from existing and dormant customers

WARNING - this blog drags on a bit, but trust me, it’s worth the read. 

Businesses have a  60-70% chance of selling to existing customers. 

And only a  5-20% chance of selling to a new one. 

Are you missing opportunities to generate more revenue from your existing customers? That’s a rhetorical question by the way...of course you are. 

A gentle reminder before we start...no one likes being sold to. 

10 Simple Marketing Activities to Guide Your Business Through a Crisis

Every day we hear more news about the impact of the Coronavirus pandemic on the UK’s businesses and economy, and it hasn't exactly made for easy listening. You will no doubt have already spent the last few months trying to navigate your business through the crisis and now, it comes as no surprise, the UK has moved into a recession. Despite all of this one thing remains the same and that is the importance of keeping your marketing going in some form or another. 

Now is the time to plan how to strategically market through this period and MAXX is here to help.

Charity partnerships and community engagement – what now for businesses?

One of the good things that has come out of our current experience is a strengthening of our sense of ‘community’. Many businesses, whilst struggling with their own challenges are still keen to explore ways to support a society that is suffering. Equally, charities and voluntary organisations have been struggling worldwide with a crisis in funding due to lockdown restrictions limiting fundraising events, plus the economic slowdown.

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