Marketing

Christmas Advert Round Up 2018

Christmas is here! We are in amongst the food shop stress, secret Santa fails and Christmas party hangovers. In all seriousness, Christmas is a time for celebration and to feel good with our nearest and dearest. Christmas adverts start launching at the end of November, kicking off the festive season. This year we have dissected the offerings presented from some of the UK’s top retailers and brands. There is a lot to talk about this year, with some standouts and some that leave a lot to be desired. Let’s kick things off with none other than John Lewis.

The MAXX team’s favourite Christmas adverts of all time

When someone asks ‘what is your favourite Christmas advert?’ there is always one that instantly pops into your head. It could be because it makes you laugh, makes you cry or because it makes you feel particularly festive. I asked the MAXX team what some of their favourite Christmas adverts were, with some popular choices emerging from the results. Here are the most popular choices, with a few special mentions thrown in.

How marketing can enhance your fundraising efforts

Have you got a fantastic fundraising idea but are struggling to pick up donors?  

As successfully communicating your good intentions to as many people as possible is crucial when it comes to encouraging donations, the first port of call is to execute a variety of marketing activities.

Take a look at the examples of marketing methods below which are almost guaranteed to help boost awareness and enhance your fundraising efforts:

Direct mail and social media marketing - a match made in heaven!

Unless you live under a rock, you’ll know that social media has become an integral part of most people’s lives. In fact, according to a recent global digital report, the number of social media users worldwide this year has reached a whopping 3.196 billion (which is up 13 percent from last year!).

For some time now, businesses across the globe have used this ever-growing social media usage to their advantage, developing campaigns and reaching out to clients or customers, in a cheap, quick and easy to deliver format. But is this enough?

Is there a future for email marketing?

With GDPR coming into force on May 25th you may be thinking that this will be the end of email marketing as we know it. But we believe this will be a massive opportunity for higher open rates, click through rates and even overall conversion rates.

As a result of GDPR a number of companies have refined their processes to ensure that they collect opt-in before sending any email communications. This means that moving forward businesses will be sending email marketing campaigns to people that have a genuine interest in the company.

Harnessing nostalgia in marketing and design

Nostalgia, as I’m sure you know, is an affectionate feeling or sentimental yearning for a time or place in the past, especially for a particularly happy time. Whether it was those summers spent building sandcastles with your siblings on the beach or the smell of a particularly tasty cake your grandma used to bake, remembering these types of fond memories will always conjure up a sentimental feeling of nostalgia.

Drowning in data: Technology for Marketing 2017

By Jackie Blaker

I managed to escape the office at the end of September to visit the Technology for Marketing exhibition at Kensington Olympia, with the sole aim of immersing myself in what’s new and what’s hot and I can confidently say the answer is DATA.

Collect it, process it, integrate it, just make sure you have it and you do something with it!

The exhibition/conference was stuffed full of exhibitors and speakers happily willing to tell you how their technology was the best mechanism for dealing with it.

Brands just want to have fun

What customers or potential customers want from brands isn’t always what you think, they may tell you they want the best service, best price, user involvement or reward programs; although all apply to some degree, there’s more to it than that.

Influencer Marketing - is it a vital marketing tool for brands?

For those who are unaware, Influencer Marketing is essentially using someone with influence to promote a product or service. It’s safe to say that it is now the ‘go-to option’ for brands to speak to their consumers in an authentic way on a large scale and for good reason. According to a recent study undertaken by Nielsen Catalina Solutions, Influencer Marketing content delivers 11 times higher ROI than traditional forms of digital marketing.

Channel 4 and RNIB join forces for #NationalEyeHealthWeek

Those of us watching Channel 4 last night experienced something unique and thought provoking during the commercial break.  For those that missed it Channel 4 and the RNIB (Royal National Institute of Blind People) joined forces to enable viewers to see an ad break “through the eyes of two million people living with sight loss conditions in the UK today”.

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