Marketing

Webinars in words – Marketing tips part 3 - Inbound marketing - why and how to produce content at scale

Let’s start with the basics, what is outbound marketing v. inbound marketing in layman’s terms?

Outbound marketing

Interrupting your customer with a hopeful sales pitch (e.g. adverts, cold calling, emails, non-transparent gated content)

Inbound marketing

Drip feeding helpful information and content, crafted to appeal to the target audience who should eventually choose to approach you to buy (e.g. social posts, videos, free downloads, blogs)

Webinars in words – Marketing Tips Part 2 - Getting more business from existing and dormant customers

WARNING - this blog drags on a bit, but trust me, it’s worth the read. 

Businesses have a  60-70% chance of selling to existing customers. 

And only a  5-20% chance of selling to a new one. 

Are you missing opportunities to generate more revenue from your existing customers? That’s a rhetorical question by the way...of course you are. 

A gentle reminder before we start...no one likes being sold to. 

10 Simple Marketing Activities to Guide Your Business Through a Crisis

Every day we hear more news about the impact of the Coronavirus pandemic on the UK’s businesses and economy, and it hasn't exactly made for easy listening. You will no doubt have already spent the last few months trying to navigate your business through the crisis and now, it comes as no surprise, the UK has moved into a recession. Despite all of this one thing remains the same and that is the importance of keeping your marketing going in some form or another. 

Now is the time to plan how to strategically market through this period and MAXX is here to help.

Charity partnerships and community engagement – what now for businesses?

One of the good things that has come out of our current experience is a strengthening of our sense of ‘community’. Many businesses, whilst struggling with their own challenges are still keen to explore ways to support a society that is suffering. Equally, charities and voluntary organisations have been struggling worldwide with a crisis in funding due to lockdown restrictions limiting fundraising events, plus the economic slowdown.

How to improve sales through effective marketing in the COVID era

What's the biggest problem facing your business?

Well if you're like 79% of UK businesses we're guessing it's attracting new customers. 

And given the current situation, securing your pipeline is only getting tougher. According to research from Tech Nation, the biggest problem impacting scaling tech companies right now is sales, cited by 83% of companies. 

But building a strong pipeline with 3x coverage becomes a lot simpler when you take a 2-pronged attack that establishes mechanisms for creating both inbound and outbound leads.

The Impact of Coronavirus on Marketing Activities

Throughout these past few weeks, I’ve heard some really interesting points of view on marketing (or not) in this challenging climate, from webinars I’ve joined and articles I’ve read.  The overriding message seems to be that now, when things may be a little quieter, is the perfect time to invest in your brand and strengthen your marketing materials in preparation for when you need to start competing again. 

COVID-19 offers Independent schools an unexpected opportunity to develop a competitive advantage

If, like us, you have been shocked by how fundamentally this virus has changed the world in just a few weeks, you may be looking for some positive actions that you can take to start finding the silver lining in this particular cloud. With the UK’s schools closing for a prolonged period from the 20th of March, here at MAXX we thought it would be useful to explore how forward-thinking schools could utilise this period to prepare for better times and come back stronger, revitalised and more prominent than ever.

The Rugby World Cup: A campaign that stands out from “them maul”

Held every four years, the Rugby World Cup is one of the largest sporting events in the world in which the top international teams compete on a global stage for the winning title. The tournament is taking place in Japan and is the ninth edition of the event. While it is an international sporting occasion, it provides the perfect opportunity for brands and companies to implement engaging marketing campaigns to boost sales and engage new audiences.

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