Marketing

How to improve sales through effective marketing in the COVID era

What's the biggest problem facing your business?

Well if you're like 79% of UK businesses we're guessing it's attracting new customers. 

And given the current situation, securing your pipeline is only getting tougher. According to research from Tech Nation, the biggest problem impacting scaling tech companies right now is sales, cited by 83% of companies. 

But building a strong pipeline with 3x coverage becomes a lot simpler when you take a 2-pronged attack that establishes mechanisms for creating both inbound and outbound leads.

The Impact of Coronavirus on Marketing Activities

Throughout these past few weeks, I’ve heard some really interesting points of view on marketing (or not) in this challenging climate, from webinars I’ve joined and articles I’ve read.  The overriding message seems to be that now, when things may be a little quieter, is the perfect time to invest in your brand and strengthen your marketing materials in preparation for when you need to start competing again. 

COVID-19 offers Independent schools an unexpected opportunity to develop a competitive advantage

If, like us, you have been shocked by how fundamentally this virus has changed the world in just a few weeks, you may be looking for some positive actions that you can take to start finding the silver lining in this particular cloud. With the UK’s schools closing for a prolonged period from the 20th of March, here at MAXX we thought it would be useful to explore how forward-thinking schools could utilise this period to prepare for better times and come back stronger, revitalised and more prominent than ever.

The Rugby World Cup: A campaign that stands out from “them maul”

Held every four years, the Rugby World Cup is one of the largest sporting events in the world in which the top international teams compete on a global stage for the winning title. The tournament is taking place in Japan and is the ninth edition of the event. While it is an international sporting occasion, it provides the perfect opportunity for brands and companies to implement engaging marketing campaigns to boost sales and engage new audiences.

Christmas Advert Round Up 2018

Christmas is here! We are in amongst the food shop stress, secret Santa fails and Christmas party hangovers. In all seriousness, Christmas is a time for celebration and to feel good with our nearest and dearest. Christmas adverts start launching at the end of November, kicking off the festive season. This year we have dissected the offerings presented from some of the UK’s top retailers and brands. There is a lot to talk about this year, with some standouts and some that leave a lot to be desired. Let’s kick things off with none other than John Lewis.

The MAXX team’s favourite Christmas adverts of all time

When someone asks ‘what is your favourite Christmas advert?’ there is always one that instantly pops into your head. It could be because it makes you laugh, makes you cry or because it makes you feel particularly festive. I asked the MAXX team what some of their favourite Christmas adverts were, with some popular choices emerging from the results. Here are the most popular choices, with a few special mentions thrown in.

How marketing can enhance your fundraising efforts

Have you got a fantastic fundraising idea but are struggling to pick up donors?  

As successfully communicating your good intentions to as many people as possible is crucial when it comes to encouraging donations, the first port of call is to execute a variety of marketing activities.

Take a look at the examples of marketing methods below which are almost guaranteed to help boost awareness and enhance your fundraising efforts:

Direct mail and social media marketing - a match made in heaven!

Unless you live under a rock, you’ll know that social media has become an integral part of most people’s lives. In fact, according to a recent global digital report, the number of social media users worldwide this year has reached a whopping 3.196 billion (which is up 13 percent from last year!).

For some time now, businesses across the globe have used this ever-growing social media usage to their advantage, developing campaigns and reaching out to clients or customers, in a cheap, quick and easy to deliver format. But is this enough?

Is there a future for email marketing?

With GDPR coming into force on May 25th you may be thinking that this will be the end of email marketing as we know it. But we believe this will be a massive opportunity for higher open rates, click through rates and even overall conversion rates.

As a result of GDPR a number of companies have refined their processes to ensure that they collect opt-in before sending any email communications. This means that moving forward businesses will be sending email marketing campaigns to people that have a genuine interest in the company.

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