Integrated Marketing

How an integrated marketing approach is best for schools

“Integrated marketing” is used to generate a unified and seamless experience for consumers to interact with schools. It combines all aspects of marketing communication such as advertising, sales promotion, direct marketing, and social media and it is one of the most important tools your school can have to grow and have its voice heard. Integrated marketing ensures your school communicates its message effectively across all marketing channels and not following this approach will result in an often inconsistent and disorganised message. 

Print work with Schools

Making a Difference to Lives in West Berkshire

Over the last few months, we have been proud to be working with a brand new local charity which will revolutionise the lives of hundreds of people in the Newbury area. The Rosemary Appeal aims to raise £4.5 million for a new cancer and renal treatment centre at West Berkshire Hospital.

We were asked to help create an identity for the Appeal – the charity was named after the late Rosemary Rooke, who donated the land for the construction. Rosemary is also appropriately symbolic for healing and remembrance.

It’s Just Like Bacon and Eggs: Getting the Right Mix with Integrated Marketing

If you’ve attended a marketing focused meeting in the past few years, chances are you would have heard the word “integrated” used on a number of occasions, whether its, “how do we make this integrated” or “it needs to be integrated”. However this isn’t the boardroom waffle it may sound like - integration is the key to marketing success!

Some things just work better together. Batman and Robin. Simon and Garfunkel. Bacon and Eggs. Liked alone, but loved together; the result is better than the sum of the parts. And that’s the secret to integrated marketing.

The Power of Emotive Marketing

A guest blog by our new intern Holly Snowdon.  It has been widely acknowledged for some time now that connecting with consumers on an emotional level is vital when it comes to building brand awareness and overall brand equity. There is an obvious reason why, each year, the charming John Lewis Christmas adverts successfully touch the hearts of the nation and why Red Bull, for example, was rated number 4 on the Forbes most powerful global brands in 2015. They connect with the consumer on a deep emotional level.

Are you getting the most from your PPC campaigns?

PPC – or you may know it as ‘Pay Per Click marketing’, has been around for many years, but many businesses are still yet to use it. At MAXX we frequently find that clients are keen to know more about PPC: what it is and how it works. So, should you be using it & will it benefit your business? Hopefully this will help you decide if you are missing a trick regarding PPC.

Apple Pay UK Launch – Your New Mobile Wallet

Earlier this morning the UK was introduced to the Apple Pay service, much anticipated following the launch of Apple Pay in the US in October 2014. This service allows iPhone 6, 6 Plus and Apple Watch users to pay at select retailers for their purchases wirelessly, using their devices. Payments can be made up to £20 for a single transaction (much like contactless payment credit/debit cards currently).

Seeing the results of hard work at Optrafair

 Last weekend MAXX travelled to NEC near Birmingham to attend Optrafair, the UK’s leading optical exhibition. Our Social Media Manager Ellie and Managing Director Dermot were there to support our clients Topcon and watch one of our latest projects coming to life!  

Topcon is a manufacturer of optical equipment for ophthalmology and has a strong presence at Optrafair every year. For this year’s event MAXX designed, printed and delivered a suite of marketing materials including 2 x 48 sheet billboards and an advertising campaign to promote the company and it’s stand.  

How to implement great internal marketing in your business

As said by David Packard, co-founder of Hewlett Packard, “Marketing is too important to be left to the marketing department.” All of the departments in an organisation should work and function closely together in order to ensure that everyone understands the brand message.   Internal marketing should take up a substantial amount of any marketeer’s time. The job of communicating with your colleagues is so essential, it should take priority.

Profit from customer care

Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential of the clients we already have.