Digital Team

In Digital, we love new projects, no day is ever the same! We can be working on a websites SEO one minute, creating homepage banners the next, knowing you have a website rebuild immediately afterwards. We thrive on the variety of work we have every day, and love to let our creativity go wild!

Following on from comparing bacon and eggs to integrated marketing, the food theme is continued in our latest blog. But it’s completely relevant, so bare with us.

With the influx of digital channels and strategies that have become established parts of our lives, it’s unsurprising that businesses have turned to them as a means to drive awareness and sales. The target of much of this digital marketing activity is the website, where all information about your business is stored, its also very likely to be the way your prospect will first get in touch.

I’m Conor, the new Digital Communications Manager at MAXX. Despite this being a bit of an ‘introductory’ blog, I don’t, and never really have felt like the ‘new guy’. And that’s not just because Sam, our new Junior Web Developer, started a mere 24 hours after me!

Following multiple rumours over the past year or so, the biggest indication yet of changes to Twitter have been revealed. This time, it’s not a misleading headline around 10,000 character tweets, but a highly credible source reporting that Twitter will no longer count images and links as part of its 140 characters, meaning an additional 45 characters will be available (assuming you are including both a link and image).

Tech gurus aside, the majority of people have never given a thought to how their website, prime business real-estate, is run, or who looks after and hosts it for that matter.

Chances are this changed sometime around Monday afternoon, when major news outlets were reporting that hosting provider 123-reg had deleted “an unspecified number” of the 1.7 million sites it hosts in the UK. Cue everybody ringing the tech-team and checking their website with bated breath.

PPC – or you may know it as ‘Pay Per Click marketing’, has been around for many years, but many businesses are still yet to use it. At MAXX we frequently find that clients are keen to know more about PPC: what it is and how it works. So, should you be using it & will it benefit your business? Hopefully this will help you decide if you are missing a trick regarding PPC.

Using Google Analytics to measure and track how users interact with a website has become a common way of collecting important and actionable data. It allows us to track where users are entering a site, how they navigate through it, which pages or posts they engage with most and the volume of traffic as a whole. So, it is safe to say that we rely on this monthly data in order to measure and improve what we are doing online. So just how accurate is the data that we are receiving and should we trust it?

Recently, we published an article on the brand new Google rule for mobile web browsing and mobile websites. The new update advised us that Google would give mobile friendly websites priority in organic search results, and would penalise non-mobile friendly websites. You can see the full article here, if this is news to you.

On the 21^st April Google has publicly stated it will be giving preference in its search results to websites that are “mobile friendly”. This is an interesting development as very rarely does Google give explicit direction in relation to how its algorithms operate. You may have received an email already from Google if you use Webmaster Tools stating “Google systems have tested X pages from your site and found that 100% of them have critical mobile usability errors.