Digital

Why we use Drupal – the features and benefits

As an established agency with over 20 years of experience, we know a thing or two about content management systems. In this time website design and development has evolved into more than a simple landing page and some thrown together content. The impact of e-commerce, social media and smartphones has presented new challenges as well as opportunities. At MAXX, we are confident in the systems that we use, and have a team of experienced developers who can bring innovative ideas to life. For us Drupal is the content management system of choice.

Why you shouldn't be 'too' obsessed with keywords

Keywords are hugely important in SEO. They always have been and the likelihood is, they always will be, to some degree. However, the remit of ‘keywords’ has changed over the years.

Gone are the glory days of the meta keyword(s) field in the CMS where you’d type out the search terms your website wanted to be found under. More recently it’s been about having those keywords running through the veins of your online presence to give Google every last opportunity to understand what your website is about.

An Italian icon opens in London and Online

We are proud to share with you a brand new website that almost all of the team here at MAXX has been working on.

Smeg London

Smeg’s new state of the art London flagship store has its official opening today (14th September) and the team here at MAXX has been working hard on the website to get it launched in time.

Should your business really be 'Mobile First'?

There’s a lot of talk and marketing buzzwords about the need for business marketing output and general customer engagement to be ‘mobile first’.

Unlike many a buzzword, there are some pretty solid facts behind this. Recent reports indicate that mobile and tablet devices now account for 57% of search queries. With mobile web experiences improving and the introduction of super-fast loading speeds with AMP content, this figure is only set to grow.

Mary Hare School's brand new look!

Last month, we were thrilled to have the opportunity to completely redesign and rebuild the website for Mary Hare School.

Renowned for being the largest school for the deaf in the UK and the ‘Centre of Excellence’ for deaf education, we are honoured to be able to be involved with such a worthwhile organisation.

Artificial Intelligence for marketing: good or evil?

“In the long run, I think we will evolve in computing from a mobile first to an AI first world” Sundar Pichai - CEO of Google.

Artificial Intelligence, yet another buzzword of the moment, and whilst you might not exactly know what it is, I can assure you that all of us have experienced it in some way or another. It is essentially the idea that a machine can display the same amount of intelligence as a human being whilst performing a specific task.

What does 'Internet of Things' actually mean?

Are you aware of the Internet of Things (IoT)? It’s certainly the buzzword at the moment but very few of us know what these remarkable ‘things’ actually are! Essentially, it is the concept of every given electronic device (which can be switched on and off) being connected to the Internet.

Are the Day’s of Black Hat SEO Gone?

Whilst new channels, platforms and devices come and go, one tool that people have continued to use is good old Google, ensuring the SEO drum is banged hard by all businesses. Google search is our go-to and is part of everyday life. It’s a bit like TV; whilst it’s changing, it won’t go away anytime soon.

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