A website isn’t just about looking good; it’s a core sales and marketing tool. In fact, there is no better or more cost effective way to advertise your business.
Despite its importance, you’d be surprised at the amount of businesses who fail to revise and update their website once it’s been launched.
It may surprise you to hear that selecting a colour palette should be right at the top of your list when it comes to creating the design for your new website.
Ever wonder if your website is effectively showcasing your company and maximising the potential of your business?
By Conor Bant, Digital Communications Manager
In this day and age, the vast majority of websites are built on a content management system (CMS). The idea of building a whole website from the bottom up in HTML, CSS and Javascript is an absolute nightmare, especially if it has any functionality. And that’s before you start thinking about making changes…
Following on from comparing bacon and eggs to integrated marketing, the food theme is continued in our latest blog. But it’s completely relevant, so bare with us.
MAXX has recently had the opportunity to develop an engaging new website for BST (Basingstoke Sports Trust), an established non-profit organisation with fantastic fitness facilities in Basingstoke and, as of last year, Newbury.
We have worked closely with BST for a number of years and were involved in the creation of the organisation’s refreshed logo and original website, so were thrilled to be given an opportunity to tender for the new project.
With the influx of digital channels and strategies that have become established parts of our lives, it’s unsurprising that businesses have turned to them as a means to drive awareness and sales. The target of much of this digital marketing activity is the website, where all information about your business is stored, its also very likely to be the way your prospect will first get in touch.
Tech gurus aside, the majority of people have never given a thought to how their website, prime business real-estate, is run, or who looks after and hosts it for that matter.
Chances are this changed sometime around Monday afternoon, when major news outlets were reporting that hosting provider 123-reg had deleted “an unspecified number” of the 1.7 million sites it hosts in the UK. Cue everybody ringing the tech-team and checking their website with bated breath.
You might have heard the term ‘responsive design’ bandied around a lot recently – and that’s because it’s a topic that is becoming more and more relevant. Just recently, Google changed the game and penalised non mobile friendly websites from ranking in search engine listings from mobile searches.
It is 2015 now and nothing irritates the average iPad wielding Joe more than a website that is hard to navigate, out of date, or an eyesore. I cannot stress enough how important it is to have a well designed website that is up to date on current browsers, as it is vital in creating leads, and essential if you want your existing clients to return too! Does this describe your current website? If so, it’s essential to think about taking action in the following areas:
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