Advertising

How brands used the Royal Wedding to engage with customers

Everyone loves a wedding, and of course, a Royal Wedding. In 2011 the media build up for Will and Kate’s big day was the biggest in history and marketers jumped on that to sell their products, even if those products had no relevance to weddings, Britain or the royal family. This time around the noise was even greater, and saw smaller businesses jumping on the bandwagon to stay relevant. Some of the country’s biggest brands invested a lot of time and money into their marketing channels, creating unique campaigns.

Is my printing subject to VAT?

VAT might be a topic that leaves you feeling cold. A browse of the HMRC website can leave you scratching your head, when the only question you really want answered is:

Is my print project subject to VAT?

Helping to deliver Topcon’s vision at Optrafair

By Jennifer Baggaley 

On 1-3 April, the Birmingham NEC played host to Optrafair, the UK’s leading optical trade show. We were delighted to join our client Topcon at the show.

Topcon, a leading manufacturer of ophthalmic and optometry equipment had an impressive presence at the exhibition, with no less than five stands showcasing its equipment, software and education programme; Topcon University.

Are you getting the most from your PPC campaigns?

PPC – or you may know it as ‘Pay Per Click marketing’, has been around for many years, but many businesses are still yet to use it. At MAXX we frequently find that clients are keen to know more about PPC: what it is and how it works. So, should you be using it & will it benefit your business? Hopefully this will help you decide if you are missing a trick regarding PPC.

Apple Pay UK Launch – Your New Mobile Wallet

Earlier this morning the UK was introduced to the Apple Pay service, much anticipated following the launch of Apple Pay in the US in October 2014. This service allows iPhone 6, 6 Plus and Apple Watch users to pay at select retailers for their purchases wirelessly, using their devices. Payments can be made up to £20 for a single transaction (much like contactless payment credit/debit cards currently).

N ti n l Bl d Week

You may have seen across our social media sites yesterday that we shared an article explaining why you may seen missing A’s, O’s and B’s across the Internet. It’s National Blood Week – or if you’re tweeting: #NationalBloodWeek, and to support and raise awareness about the national blood shortage, big brands across the country are giving up the relevant letters (#missingtype).

Seeing the results of hard work at Optrafair

 Last weekend MAXX travelled to NEC near Birmingham to attend Optrafair, the UK’s leading optical exhibition. Our Social Media Manager Ellie and Managing Director Dermot were there to support our clients Topcon and watch one of our latest projects coming to life!  

Topcon is a manufacturer of optical equipment for ophthalmology and has a strong presence at Optrafair every year. For this year’s event MAXX designed, printed and delivered a suite of marketing materials including 2 x 48 sheet billboards and an advertising campaign to promote the company and it’s stand.  

What is the real value of design for business?

When we think of the big brands of today, certain organisations come to mind. Apple, Vodafone, Kelloggs… just to name a few off the top of my head. All of these brands have something in common: strong design - a strong brand identity that has been designed and sculpted time and time again to create something we instantly recognise. The CEO and owner of international brand, Speedo is quoted saying: ‘Design is everything. Because without it we have no business. Anybody can design a decent product – they can’t all design outstanding products.

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