MAXX NOMINATED FOR MARKETING GAME CHANGER AT CHARTERED INSTITUTE OF MARKETING AWARDS
We are delighted to announce that, together with PR company Resonates, our work for Quicklight, Thatcham-based national lighting maintenance company, has been shortlisted for the Chartered Institute of Marketing, Marketing Excellence Awards 2013 in the “Marketing Game Changer” category. This is now the second year that MAXX has been named a finalist for a National Marketing Excellence award, following last year’s nomination for our work with charity Breakthrough Breast Cancer for Social Media Marketing. MAXX has worked with Quicklight since 2012. Since then, we have produced a series of eight extremely creative, animal themed pieces of direct mail, which were followed up with imaginative email campaigns and landing pages. The quirky direct mail pieces promote the company’s brilliant services, reflect their personality and have the all important memorability factor. As a result of this project, traffic to the Quicklight website increased by 50% over an 18 month period, sales turnover also increased by an astonishing 76%. An outstanding result that MAXX, Resonates and Quicklight are incredibly proud of! Andy Cole, Director of Quicklight was also thrilled with the unique campaign ideas that MAXX designed, stating “we believe that the marketing campaigns that we ran with MAXX played a big part in our sales growth, if anyone is considering running a direct mail campaign, I would highly recommend MAXX, they certainly delivered for us.” To be nominated for a second year running is fantastic, MAXX, Resonates and Quicklight can’t wait for the awards ceremony, which takes place in February next year, fingers crossed! Do you need game changing marketing? To contact us today, please visit our website. Alternatively you can speak to us through our Facebook and Twitter pages! If you want to see how you can help MAXX raise funds and awareness for the millions still suffering in the wake of Typhoon Haiyan, please click here.