Working With Purley Park Trust
What an amazing organisation this is! Purley Park Trust supports adults with learning disabilities and works to deliver unrivaled standards of care both at its purpose-built care homes, set in beautiful countryside surroundings in Purley on Thames, and through supported living and day care services.
When I first met Larry, we were both attending a series of workshops that focused on building a great team of people - something that is close to the hearts of both MAXX and Purley Park Trust. We both rely on outstanding people to deliver our services and know the importance of recruiting and retaining the right people for the job. Some time later, when Larry needed a little help to raise the profile of the Trust in order to recruit more staff, he came to us to see if we could help – we were thrilled to do just that!
Over the years, the two organisations have worked closely together to firstly strengthen the brand. This involved not only updating the logo with a fresh, relevant and contemporary design that reflected the village community feel of life in the care homes, but introducing a style, supporting colour palette and icons for the Trust’s core values. This ultimately underpinned everything we delivered for the Trust. These two things formed the basis of a new staff handbook, which is neat, accessible and really easy for staff to reference.
We used the new branding to create promotional items to help with recruitment drives and finally a video that showcased exactly what working at Purley Park Trust was like. Once a new social media strategy had been created and training had taken place, we were able to promote the video online and are thrilled to report that it has seen great engagement rates on social media.
Most recently, we have just launched a new website which gives a true flavour of life at Purley Park Trust and the incredible work that is done.
Thanks for being a great team to work with, Purley Park Trust! It's been a true pleasure and we hope we will be working together for many years to come.
“MAXX has opened our eyes to how we present ourselves to get the most out of what we do. It's been a very intuitive process. They made us think about what we're doing and how we present it - it's worked fantastically for us.” Larry Grady CEO
If you’re feeling inspired by some of the work you’ve seen in this blog, get in touch to find out we can elevate your branding and work together to produce marketing you can be proud of. Contact us via [email protected] to start the conversation.