The importance of bringing your branding into your workplace

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The importance of bringing your branding into your workplace

At the end of last year, I was at a networking event and the discussion around our table was around increasing productivity. We spent a fair bit of time talking about the importance of keeping our employees motivated and engaged. I mentioned that I thought our recent office move had seemed to be a factor in our staff motivation as we all were benefiting from improved office conditions including near-natural LED lighting (thanks to Quicklight!), open plan seating that enables us to collaborate easily with colleagues and a chill out area for informal meetings and breaks.

Thinking about this further, I realise that the office move had a positive impact on our business in many more ways. By being able to paint the walls with our own colours; adding our branding to the walls and interior decoration and encouraging staff to choose office art to decorate our walls (as well as Dermot’s own creations!), we had actually created a way for our staff and our visitors to “step into our brand”.

All this was further helped by the generous gift of a matching pair of branded fridges from our client, Smeg UK and our Creative Director, Matt’s ingenious idea to add pantone and html colours as risers to our stairs – perfect steps for a creative agency! We have brought in some nice green leafy plants and are about to add our own MAXX mantra to our walls together with a blackboard for staff to share news, messages or, no doubt, bad jokes!  It’s taken a while but it’s all coming together really well.

I was listening to Adrian Powell, MD of office refurbishment company Active FM talking recently. Adrian said it was well known that when you start to open up a working environment, the increased space works on people’s minds too. It certainly seemed to work for us; when we moved we found collaboration easier and ideas seem to really flow – even our plans and horizons seemed wider! It may sound far-fetched but it really does seem to work. Adrian quoted a recent Gallop survey said that a positive working environment contributed to 37% lower absenteeism, 21% increase in productivity, 10% increase in customer satisfaction and lower staff turnover.

What started as a bit of a crisis, when our old landlord decided to increase our rent by 40%, forcing us to look around for alternative accommodation, has turned into a really positive move for us. Not only are we all much happier in our new custom-designed offices, but our clients seem to like it too. As one of our suppliers said to me when we moved in “you look like a proper business now!” Although this was a tongue in cheek comment, he had a point and we all genuinely believe that when prospective clients visit they now have a very different first impression of us, one that we believe is really helping us to win more business and attract larger clients.

When you think about applying your branding – don’t forget your workplace. If carefully designed and carefully implemented, creating a building that is a physical manifestation of your brand identity means that when prospective clients call to see you, they can physically “step into your brand” when they step over the threshold.

Contact us if you would like to discuss how we can help you to bring your brand to life

To see some more examples of Dermot’s office art

Read about the stories behind the art choices from some of the MAXX team

Holly’s choice – Susie Grindley

Cathy’s choice – Aneurin Jones