Are you talking the right language? Why you should consider a multilingual website
Now more than ever, thanks to ever changing technology and the Internet, the world has become a truly global marketplace and as your business grows, it is more and more likely that your potential customers may not speak your language. The best way to cross the language barrier is to have a multilingual website.
But is this right for your business?
If your company already operates internationally or is planning to do so in the near future, then it may be important to provide information about your products and services in the most relevant language(s) across the World. A multilingual website is a great opportunity to do this.
Why should I have a multilingual website?
1. A multilingual website is fast becoming one of the most cost effective marketing tools to build relationships with potential customers and promote your business and the products that you offer in your target geographic markets.
2. When searching for a product or service on Google, how many times have you clicked on a website that isn’t in your native language? Probably never, this is because Google has put a lot of time into the customer journey and put in place functionality that identifies what your native language is and the results that you need. Unless you have a multilingual site you are reducing the chances of being found in foreign territory.
3. Having a multilingual website demonstrates to your customers that you care. It also shows that the company has a customer-orientated approach. Nowadays Internet users are looking for more personalised content and by having a website in their native language, they are statistically more likely to do business with you.
4. It’s a smart move to improve Search Engine Optimisation (SEO). In countries like China and France, Google, Yahoo and Bing aren’t the search engines of choice; they have their own local search engines (Baidu in China and Voila in France). Making your website multilingual allows you to optimise your website to appeal to these alternate search engines and tap into what could be a valuable market.
5. There is potential for an increase in sales of up to 100% per additional language. For example, translating into just a few of the major world languages e.g. French, Spanish, Italian and German has the potential to increase your sales by around 400%. There are very few other ways to gain the same return on investment.
In summary, having a website in more than one language allows you to appeal to more potential customers and ultimately generate more sales.
We have recently produced a multilingual website for our client Dickinson Schools, the company helps parents worldwide to find school places for their children in the very best British independent schools and colleges.
We produced a new and bold visual identity for the company, with websites for both the English and German speaking markets. Both websites are editable from a single content management system, include multilingual assets and can be optimised independently to attract search engine listings in both countries.
Dickinson Schools said of the project:
“The new site is looking terrific, and huge thanks to the whole team for pulling out all the stops to get it live.”
If your website needs a refresh or you want to discuss having a multi-language website, please don’t hesitate to get in touch with us: [email protected] or give us a call on 01635 521224