500 rubik's cubes, 85 million dollars, 1 conclusion - branding investment pays!
In one of our meeting rooms at MAXX we have a poster, a poster featuring a superhero who says “If only my brand was as strong as me!!”. This type of poster makes an impact and the words have meaning for many of our clients. Words that MAXX put into practice for clients time and time again. One of those clients is Arieso, a Berkshire-based client that develops intelligent, location-aware solutions for mobile operators. Since 2008 MAXX have enjoyed an ongoing working relationship with the company. Last year we worked on a brand refresh exercise with the team. The intention was to strengthen the brand, reinforce the company’s key position in the global market place and to make an impact on the industry through consistent brand implementation across all collateral, including website, printed materials, campaigns and exhibition stand.
In February 2013 Arieso launched its new brand on Stand 7E101 in hall 7, Mobile World Congress, Barcelona. Very exciting! The world’s premier mobile industry event, Mobile World Congress was the key opportunity for Arieso to promote its services to the rest of the industry and shout about its key achievements and global reach. On top of all the traditional collateral, Arieso needed a direct mail piece that would drive attendees to their stand and maximise the Arieso impact at the exhibition. Working closely with the team at Arieso, MAXX developed a distinctive mailer to be sent out to 500 key industry decision makers. The piece comprised a branded Rubik’s Cube placed in a stylish black box with a clear and intriguing invitation to the show. It linked back to an interactive game on the website. The message behind the design was that the cube was actually a more straightforward puzzle than the network issues Arieso solves everyday for top mobile operators around the world. The piece was bold, memorable and directed people to discuss their business needs with Arieso. It is success like this that drives MAXX! This level of creativity combined with messaging that really works will ultimately help to build stronger and more robust businesses. Arieso was recently sold to a US company for $85 million. We would like to think that the strong branding that the company used and promoted on a very public platform was a key contributing factor in the successful sale. To discuss making your brand have the same level of impact, feel free to contact us and follow our Blog, Facebook and Twitter. Check out our new video Unleashing a brand – all about rebrand of Basingstoke Sports Trust.