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19

Nov

Webinars in words – Marketing tips part 3 - Inbound marketing - why and how to produce content at scale

Let’s start with the basics, what is outbound marketing v.
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05

Nov

Webinars in words – Marketing Tips Part 2 - Getting more business from existing and dormant customers

WARNING - this blog drags on a bit, but trust me, it’s worth the read. Businesses have a  60-70% chance of selling to existing customers. 
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26

May

We may be in lockdown, but that’s no excuse to be anti-social

"The outbreak is bringing back the 'social' aspects of social media."
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07

May

Working With Purley Park Trust

What an amazing organisation this is!
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Webinars in words – Marketing tips part 3 - Inbound marketing - why and how to produce content at scale

Let’s start with the basics, what is outbound marketing v. inbound marketing in layman’s terms?

Outbound marketing

Interrupting your customer with a hopeful sales pitch (e.g. adverts, cold calling, emails, non-transparent gated content)

Inbound marketing

Drip feeding helpful information and content, crafted to appeal to the target audience who should eventually choose to approach you to buy (e.g. social posts, videos, free downloads, blogs)

Webinars in words – Marketing Tips Part 2 - Getting more business from existing and dormant customers

WARNING - this blog drags on a bit, but trust me, it’s worth the read. 

Businesses have a  60-70% chance of selling to existing customers. 

And only a  5-20% chance of selling to a new one. 

Are you missing opportunities to generate more revenue from your existing customers? That’s a rhetorical question by the way...of course you are. 

A gentle reminder before we start...no one likes being sold to. 

MAXX – It’s been 25 years!

When I started MAXX on 8 September 1995 I wanted to create my version of a ‘virtual’ business. Working out of my 10 by 8 ft study, my vision was to control an organisation made up of freelancers and contracted staff, using just my wits, a landline, mobile phone and fax machine. 

Little did I know that in 2020, 25 years later, that is how MAXX (and many other businesses) are currently working. The major effect of Covid-19 has been to compel successful companies to work virtually. But enough about that…let me tell you how it all started.

10 Simple Marketing Activities to Guide Your Business Through a Crisis

Every day we hear more news about the impact of the Coronavirus pandemic on the UK’s businesses and economy, and it hasn't exactly made for easy listening. You will no doubt have already spent the last few months trying to navigate your business through the crisis and now, it comes as no surprise, the UK has moved into a recession. Despite all of this one thing remains the same and that is the importance of keeping your marketing going in some form or another. 

Now is the time to plan how to strategically market through this period and MAXX is here to help.

Lockdown Launches

It’s been an interesting few months in the MAXX digital team!

Already busy with new work, the developers have been preparing four new sites for launch. This is normally a hectic time as deadlines approach and final testing and tweaking takes place. However add lockdown to this scenario and life got a little bit interesting.

Charity partnerships and community engagement – what now for businesses?

One of the good things that has come out of our current experience is a strengthening of our sense of ‘community’. Many businesses, whilst struggling with their own challenges are still keen to explore ways to support a society that is suffering. Equally, charities and voluntary organisations have been struggling worldwide with a crisis in funding due to lockdown restrictions limiting fundraising events, plus the economic slowdown.

How to improve sales through effective marketing in the COVID era

What's the biggest problem facing your business?

Well if you're like 79% of UK businesses we're guessing it's attracting new customers. 

And given the current situation, securing your pipeline is only getting tougher. According to research from Tech Nation, the biggest problem impacting scaling tech companies right now is sales, cited by 83% of companies. 

But building a strong pipeline with 3x coverage becomes a lot simpler when you take a 2-pronged attack that establishes mechanisms for creating both inbound and outbound leads.

Why is Search Engine Optimisation important?

You can have the greatest website ever, but not much good if nobody sees it.

Also you could have hundreds of people seeing your website but none of them are your buyers.

So the aim is to get the right people in the right place.

Google is notoriously secretive about its algorithms and continually changes them to provide us with the most relevant results, and if you believe its critics, to generate the most revenue!

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