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The link between nutrition and employee performance

As the healthy food fanatic at MAXX, when I heard that the next Business Forum Event had the theme ‘Nutrition & employee performance’, I jumped at the chance to go.

After a delicious breakfast and an opportunity to network with other local businesses, we were treated to a fascinating talk about nutrition, delivered by Nutritionist Sarah Zorab.

So, I thought I’d share with you some of the things I learned:

The Google AdWords Re-brand- What Does it Mean?

When it launched in 2000, Google AdWords was simply a platform for running text ads on desktop search. A lot has changed in the last 18 years; the influence of digital is becoming ever more evident with businesses and for consumers. In June this year, Google announced that AdWords would be re-branded to become Google Ads. The core function of the platform is not changing, however, it is “indicative of where we have been directing products over the last few years” according to Sridhar Ramaswamy, Google’s SVP of ads.

SEO copywriting- why it should be a fundamental element of your marketing strategy

There is no doubt that every business, of every size, in every industry needs an online presence (if you can think of one that doesn’t, I’d love to hear it!).

Now while it’s all very well and good having a website, there’s pretty much no point having one if it can’t be found easily right? Especially if you’ve just spent your hard earned cash on a snazzy new site with all the bells and whistles!

Instagram Stories viewing order breakdown - stalkers beware!

Part 2 of a 2 part Instagram series

Since it’s launch in 2010, Instagram has racked up a mammoth 800 million users, and out of those, 300 million of them actively use Instagram stories. For those who are unaware, the stories feature is essentially a tool enabling Instagram users to post temporary photos and video clips (which disappear after 24 hours), providing followers with a ‘behind the scenes’ insight into their day-to-day lives. As users share multiple photos and videos, they will appear together in a slideshow format.

Graphic Design Trends 2018/19

Graphic design is incorporated into so many areas of MAXX. Our designers create beautiful print products, websites, logos and branding for a range of businesses. It is so important to stay up to date with trends, as ultimately we want to stay ahead and create striking designs. Outlined below are some of the key trends that have evolved in the first half of 2018, and are expected to stick around for the second, as we move into 2019.

Uncovering the mystery of Instagram’s algorithm

Part 1 of a 2 part Instagram series

Are you baffled by Instagram’s algorithm and how it works? If so, you’re not alone.

Despite the fact that Instagram has operated with an algorithm-based feed for over 2 years now, many people are still clueless as to how it works and why it was introduced.

Essentially, the platform has gone from showing posts in reverse chronological order to a more complex, machine-learning driven approach.

Spotlight On: The Love Island Marketing Campaign

Whether you love it or hate it, Love Island now becomes the topic of conversation every summer. It’s a social phenomenon that sweeps the nation for 8 weeks of the year, and social media erupts with chatter every night. The fourth series of the show opened at the beginning of June with record breaking viewing figures for ITV2, which saw over 3.4 million people tuning in. Compared with the 2017 series, viewer numbers doubled during the first week, averaging 2.6 million every night.

Marketing on Snapchat- is it worth it?

Snapchat opened its doors to advertisers in 2016, with sponsored geo filters and shop-able augmented reality posts as a couple of examples. Prices for these advertising methods range from a humble $7 to an extravagant $500,000. However, with 191 million daily active users around the world, and 12 million of those users in the UK, you can start to understand why they can charge so much.

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