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You Can’t Have Your Cake and Eat It: why we shouldn’t be so quick to judge Facebook amidst GDPR

Despite being universally used and loved, Facebook is coping a fair bit of stick right now. First Cambridge Analytica, now news of a fine on the launch day for GDPR. But I can’t help but feel this is a little bit harsh.

Facebook (and most social networks) provide us with a platform that many of us enjoy; being able to keep up with friends, find news stories and perhaps most importantly, notify the world we’ve been to the gym. And what do we pay for this? Nothing.

How marketing can enhance your fundraising efforts

Have you got a fantastic fundraising idea but are struggling to pick up donors?  

As successfully communicating your good intentions to as many people as possible is crucial when it comes to encouraging donations, the first port of call is to execute a variety of marketing activities.

Take a look at the examples of marketing methods below which are almost guaranteed to help boost awareness and enhance your fundraising efforts:

Introducing…. Jess!

Hello, I’m Jess, and I am very excited to have joined the MAXX team as an intern.

I could not wait to get stuck into this role, having not worked full time since graduating from Falmouth University last July. On my first day the sun was shining, which set the tone for a great first day. Everyone was so friendly and welcoming that it made the daunting prospect of starting a new job disappear.

Direct mail and social media marketing - a match made in heaven!

Unless you live under a rock, you’ll know that social media has become an integral part of most people’s lives. In fact, according to a recent global digital report, the number of social media users worldwide this year has reached a whopping 3.196 billion (which is up 13 percent from last year!).

For some time now, businesses across the globe have used this ever-growing social media usage to their advantage, developing campaigns and reaching out to clients or customers, in a cheap, quick and easy to deliver format. But is this enough?

How brands used the Royal Wedding to engage with customers

Everyone loves a wedding, and of course, a Royal Wedding. In 2011 the media build up for Will and Kate’s big day was the biggest in history and marketers jumped on that to sell their products, even if those products had no relevance to weddings, Britain or the royal family. This time around the noise was even greater, and saw smaller businesses jumping on the bandwagon to stay relevant. Some of the country’s biggest brands invested a lot of time and money into their marketing channels, creating unique campaigns.

Is there a future for email marketing?

With GDPR coming into force on May 25th you may be thinking that this will be the end of email marketing as we know it. But we believe this will be a massive opportunity for higher open rates, click through rates and even overall conversion rates.

As a result of GDPR a number of companies have refined their processes to ensure that they collect opt-in before sending any email communications. This means that moving forward businesses will be sending email marketing campaigns to people that have a genuine interest in the company.

How can you make your school stand out amongst the competition?

Choosing a school for your child is an exciting but daunting prospect. It’s a decision that makes a definitive impact on their life, both in terms of short-term happiness and long-term well-being. It’s a process that no parent takes lightly and one that they will spend many nights going back and forth over.

The decline of organic reach on Facebook

Facebook algorithm has once again changed but not in favour of brands.

The social network is starting to prioritise what friends and family share on the Newsfeed so less and less content from brands and publishers will be seen. With a post from Mark Zuckerberg himself confirming this change:
 

What does Google's algorithm update mean for your SEO?

You might have heard a rumour that Google has implemented an algorithm update. We can confirm that the rumours were true! Over the weekend, search engine giant Google, did indeed announce that it has run a “broad core algorithm update”, which will impact both the appearance and position of websites in the search engine results page (SERP).

In case you missed it here is the statement that was released by Google on their Twitter page following the update:

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