blog

Blogging for business

By Holly Snowdon

As you may have guessed, here at MAXX, we love to blog. It gives us the opportunity to immerse ourselves into a topic of interest, share our expertise and unleash some of our creativity through the medium of words for a couple of hours.

As much as we love blogging though, we are not just doing it for fun. There is method in the madness with a multitude of benefits blogging can bring to your business. In fact it has proven to be one of the most valuable elements you can add to your website, for both B2B and B2C businesses.

Artificial intelligence for marketing: good or evil?

By Holly Snowdon

“In the long run, I think we will evolve in computing from a mobile first to an AI first world” Sundar Pichai - CEO of Google.

Artificial Intelligence, yet another buzzword of the moment, and whilst you might not exactly know what it is, I can assure you that all of us have experienced it in some way or another. It is essentially the idea that a machine can display the same amount of intelligence as a human being whilst performing a specific task.

Is this the “renaissance of print”? [Part 2]

By Catherine Jenkins

In the first of this three part blog series (which you can find here), based on my presentation at an event hosted by Oracle in Reading, I talked about the power of print in a digital age. It’s time to take that further and delve into how branding and digital marketing fits into all of this…

10 years of networking and still standing!

(Or in fact, sitting down for a hearty breakfast!)

By Catherine Jenkins

Last week, I had the absolute pleasure of partying with a great group of people on the banks of the River Thames at Bray. We were celebrating 10 years since The Business Forum was launched – a networking group that for the first 8 years of its life met monthly at Wellington College.

Did you notice YouTube's new font?

We have spoken before about the importance of font and why deciding what font you should use is a decision that should never be rushed. There are a number of areas to consider, from branding based decisions about whether the font suits the company and matches other visuals to logistical decisions about whether or not the font is “web safe”. We will never stop shouting about font and the part it has to play in design!

What does 'Internet of Things' actually mean?

By Holly Snowdon 

Are you aware of the Internet of Things (IoT)? It’s certainly the buzzword at the moment but very few of us know what these remarkable ‘things’ actually are! Essentially, it is the concept of every given electronic device (which can be switched on and off) being connected to the Internet.

Pages