Webinars in words – Marketing tips part 3 - Inbound marketing - why and how to produce content at scale
Let’s start with the basics, what is outbound marketing v. inbound marketing in layman’s terms?
Interrupting your customer with a hopeful sales pitch (e.g. adverts, cold calling, emails, non-transparent gated content)
Drip feeding helpful information and content, crafted to appeal to the target audience who should eventually choose to approach you to buy (e.g. social posts, videos, free downloads, blogs)