blog

Channel 4 and RNIB join forces for #NationalEyeHealthWeek

By Chris Billingham

Those of us watching Channel 4 last night experienced something very unique and thought provoking during the commercial break.  For those that missed it Channel 4 and the RNIB (Royal National Institute of Blind People) joined forces to enable viewers to see an ad break “through the eyes of two million people living with sight loss conditions in the UK today”.

An Italian icon opens in London and Online

By Gemma Goss

We are proud to share with you a brand new website that almost all of the team here at MAXX has been working on.

Smeg London

Smeg’s new state of the art London flagship store has its official opening today (14th September) and the team here at MAXX have been working hard on the website to get it launched in time.

Office Wall Art

By Holly Snowdon

We have been comfortably settled in our lovely canalside office for over a year now (which seems hardly possible in itself) and despite the fact that we were able to paint the new offices with our own MAXX colours and designs, we still felt the walls were a little bare. We felt there needed to be a little more colour and personality to reflect the creative, vibrant nature of MAXX.

Design and Digital collaborate for iKoustic

We are lucky enough to work with a great bunch of clients from a diverse mix of different industries - which certainly keeps everyone in team MAXX on our toes!

An example of one of our latest clients is Yorkshire based iKoustic, who is the leading UK supplier of soundproofing solutions and materials.

Has Taylor Swift taken it too far in the PR department?

By Gemma Goss

The run up to Taylor Swift dropping her new single has been an interesting social media journey to follow.

To start with, the day of the total solar eclipse in the United States (21st August) Taylor wiped clean all of her social media accounts so her 95.4 million Twitter followers, 102 million Instagram followers and 838,458 Facebook friends were left at a loss as to what had happened, had she been hacked? Was she taking a break from social media like Ed Sheeran and Justin Bieber? Or was she simply just trying to upstage the eclipse?

Closed loop – the DNA of pharma marketing

Here, Kieran Bourke, Commercial Director, MAXX Design, presents the case that pharma companies need to adopt an integrated approach to marketing that considers website analytics and sales data as well as other marketing information, in order to produce results. Closed-loop marketing is an increasingly popular approach explored in more depth in this blog, written specifically for pharma marketers who are looking to effectively engage with busy healthcare professionals.

Getting social with Topcon

Topcon, a leading optical instruments manufacturer, has worked with MAXX for many years on design and printed materials, and for its support for its key annual trade show, Optrafair. One other area where we have been able to help the company is in developing a strategy and delivering social media for Topcon in the UK. 

Pharma marketing compliance – a headache resolved?

Britannia Pharmaceuticals needed a way to review and approve marketing materials quickly and efficiently whilst adhering to strict compliance rules and maintaining an audit trail. Britannia asked us to build a bespoke system that would deliver the functionality needed, whilst being easy to use by in-house staff and external compliance and medical experts.

GDPR: About time it's spelled out

By Conor Bant

Have you heard of GDPR?

If you hold any customer data in any form, chances are you have. If you haven’t, you’re fortunate, as that means you’ve not been trying to piece together the logistical nightmare it is becoming.

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