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Snapchat Backchat

You may be aware of the latest developments in the world of Social media. As of yesterday (Tuesday the 2nd of August), Facebook-owned Instagram launched a new ‘Stories’ feature, which bears a remarkable likeness to the popular photo and video-sharing app, Snapchat. In fact, to say that they are similar would be an understatement, the features on the two apps are bordering on identical.

Visual Content Marketing: Give it a Go!

We often associate content marketing with written pieces, including blog posts and online articles. However, the visual aspects of digital marketing such as striking graphics, captivating videos and attention grabbing images are also regarded as important elements of content. In fact, due to the time-short, visually orientated nature of the modern world, visual content can be equally (if not more) important than written content.

You Can't Rush Creativity

This video (creator unknown!) involves using a group of children to prove how extraordinary things can be achieved with just a little more time. Having seen this video, we were prompted to write a little about how time pressure effects creativity…

When the pressure is on at work, people are productive. This common belief may be the case for some people, but for creatives, the dreaded time crunch is far from beneficial.

MAXX launches new website for Basingstoke Sports Trust

MAXX has recently had the opportunity to develop an engaging new website for BST (Basingstoke Sports Trust), an established non-profit organisation with fantastic fitness facilities in Basingstoke and, as of last year, Newbury.

We have worked closely with BST for a number of years and were involved in the creation of the organisation’s refreshed logo and original website, so were thrilled to be given an opportunity to tender for the new project.

Could Social Media be the Key to Politics?

MAXX has recently shared quite a few extracts from our favourite blogs and publications about how social media has been used in the US Republican and Democrat nomination campaigns, particularly a certain Donald Trump. But could social media be set to influence one of the biggest votes in British politics: the EU Referendum.

Video Marketing- The power to draw in potential business

If you’re feeling like you’re neglecting something from your list of marketing activities, it’s highly likely that video marketing is the missing link! Online videos are swiftly becoming one of the most popular ways for people to search for information on services and products. With 52% of marketers worldwide naming video as the type of content with the highest ROI (Business to Community), businesses and brands across the globe are rapidly discovering that video enables them to communicate more efficiently and effectively than most other forms of content (regardless of the industry!).

Introducing Holly Snowdon

Hello, I’m Holly, the new girl! Once upon a time the thought of being the new girl was an incredibly daunting prospect. However, as soon as I entered the warm, creative atmosphere of the MAXX office (complete with charming old beams and multiple bowls of brightly coloured sweets), all the usual ‘new girl’ worries seem to ebb away.  Having been greeted by each employee with a warm smile and a few friendly words, I was instantly made to feel at home at MAXX and I hope to soon become a valuable member of the team!

Walk Before You Can Run: Why Your Website is the Foundation to Digital Marketing

With the influx of digital channels and strategies that have become established parts of our lives, it’s unsurprising that businesses have turned to them as a means to drive awareness and sales. The target of much of this digital marketing activity is the website, where all information about your business is stored, its also very likely to be the way your prospect will first get in touch.

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