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26

May

We may be in lockdown, but that’s no excuse to be anti-social

"The outbreak is bringing back the 'social' aspects of social media."
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07

May

Working With Purley Park Trust

What an amazing organisation this is!
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Charity partnerships and community engagement – what now for businesses?

One of the good things that has come out of our current experience is a strengthening of our sense of ‘community’. Many businesses, whilst struggling with their own challenges are still keen to explore ways to support a society that is suffering. Equally, charities and voluntary organisations have been struggling worldwide with a crisis in funding due to lockdown restrictions limiting fundraising events, plus the economic slowdown.

How to improve sales through effective marketing in the COVID era

What's the biggest problem facing your business?

Well if you're like 79% of UK businesses we're guessing it's attracting new customers. 

And given the current situation, securing your pipeline is only getting tougher. According to research from Tech Nation, the biggest problem impacting scaling tech companies right now is sales, cited by 83% of companies. 

But building a strong pipeline with 3x coverage becomes a lot simpler when you take a 2-pronged attack that establishes mechanisms for creating both inbound and outbound leads.

Why is Search Engine Optimisation important?

You can have the greatest website ever, but not much good if nobody sees it.

Also you could have hundreds of people seeing your website but none of them are your buyers.

So the aim is to get the right people in the right place.

Google is notoriously secretive about its algorithms and continually changes them to provide us with the most relevant results, and if you believe its critics, to generate the most revenue!

3 simple strategies to get your website working harder for you

Your website SHOULD showcase your business in the best light, and yet so often it's doing you a disservice, and on occasion damaging everything you've worked so hard to build. In this blog we explore how simple tweaks to your website’s responsiveness, user experience and call-to-actions can boost its performance dramatically...

Take a look at your website.

Go on. Open up a browser. Navigate to your website. Take a long hard look…

Working With Purley Park Trust

What an amazing organisation this is! Purley Park Trust supports adults with learning disabilities and works to deliver unrivaled standards of care both at its purpose-built care homes, set in beautiful countryside surroundings in Purley on Thames, and through supported living and day care services. 

The Impact of Coronavirus on Marketing Activities

Throughout these past few weeks, I’ve heard some really interesting points of view on marketing (or not) in this challenging climate, from webinars I’ve joined and articles I’ve read.  The overriding message seems to be that now, when things may be a little quieter, is the perfect time to invest in your brand and strengthen your marketing materials in preparation for when you need to start competing again. 

Have you misjudged TikTok? I did... until the lockdown

As someone who works in digital marketing, I am pretty clued up on any new social platforms that pop up. Therefore, I had been aware of TikTok for some time. Naively, I thought it was trying to be the new Vine and was the latest thing the ‘kids’ were using, expecting it to have its moment and then fade away. Did I underestimate it? Yes, I definitely did!

What is your 'Brand Identity'?

Anyone who has worked hard to develop a recognisable, reputable and memorable brand knows that your ‘brand identity’ encompasses so much more than simply your ‘logo' and your ‘strapline’. 

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