When I started MAXX on 8 September 1995 I wanted to create my version of a ‘virtual’ business. Working out of my 10 by 8 ft study, my vision was to control an organisation made up of freelancers and contracted staff, using just my wits, a landline, mobile phone and fax machine.
Little did I know that in 2020, 25 years later, that is how MAXX (and many other businesses) are currently working. The major effect of Covid-19 has been to compel successful companies to work virtually. But enough about that…let me tell you how it all started.