blog

Google’s ‘Fred’ Update: Even More Reason to Review Your Links

By Conor Bant

When talking SEO to clients, we are always cautious about providing exact information about what search engines (basically Google) include within their ranking algorithms.

Whilst there are some now unwritten rules in SEO, such as avoiding keyword stuffing and the importance of site structure, Google very rarely publishes the exact changes in its algorithm. Even when it announces the roll out of an update to its core algorithm (the Pandas and Penguins of this world) there is no official word on what it means.

Could Food and Filters Become Core to Your Social Media Strategy?

By Conor Bant

There’s something of a perception that there’s a scale of social media networks, ranging from professional to personal. At one end you have the digital contact book that is LinkedIn, with the disappearing image app Snapchat considered by many to be firmly at the leisure end of the spectrum, unless you’re a highly engaging consumer brand that is. Arguably Twitter sits between the two, with Facebook seen as a more personable social network for, well, socialising.

LinkedIn's grand make-over

By Holly Snowdon

If you happen to have signed into your LinkedIn profile in the last week or so, you may have noticed that things look a little different!

Having neglected to refresh the website for a number of years now, the powers that be behind the professional networking platform have decided to kick start 2017 with a brand new look. This is, in fact, the most significant revamp for LinkedIn since it was launched 14 years ago.   

Cyber Security - Are Small Businesses Safe?

By Holly Snowdon 

It appears that nobody is safe when it comes to attacks over the internet.

Modern day cyber criminals are malicious. They have a motive.

In recent years, there has been a significant increase in cyber security attacks across the globe. Whether you’re a small or large business they are both seemingly vulnerable to an attack of any size.

However, according to experts, it is small businesses which are predominantly in the firing line and unfortunately, they are often inadequately prepared.

How Do I Convert More Traffic? The Million Dollar Question

By Conor Bant

So, how do you convert more website traffic? What’s the magic answer?

Well, if someone could categorically answer that question, they would probably be the greatest digital marketer to grace the Earth. On the off chance that you are not said marketing messiah, then you will know there is a plethora of ways to optimise conversions.

There’s No Such Thing as Digital Marketing Anymore. Kind of.

By Conor Bant

We have recently shared a number of articles on this topic, but I feel it’s such a pertinent part of Marketing in 2017, well we just had to write a blog about it!

When I hear people talk about ‘doing’ digital marketing, the first question to ask is what does that mean? Is it social media, search engine marketing, display, website optimisation? Is it a combination of, or all of these things?

Artistic Website Design: The Blooming of SaintFloral.co.uk

By Holly Snowdon

We were recently approached by creative floral design studio Saint Floral, to create and build a website for the new start-up business. This was a particularly exciting project for the team, due to Saint Floral’s artistic and renaissance inspired approach, providing an outlet for brilliant floral design.

Introducing Sam - Web Developer

By Sam Buxcey 

Hi I’m Sam. I’m a Junior Web Developer here at MAXX and as I have been here for nearly a year I thought I would tell you a bit about myself. This is the first blog post I have ever written, so this will be a good test of how my literacy skills have fared!! Not too sure where to start, so with every attempt to not make this sound like a dating profile, here’s a brief overview of me.

The Top 5 Christmas campaigns of 2016

Written by guest blogger Ellie Selby

Yes, it’s that time of year again. And no, I’m not referring to the baubles and brightly coloured lights, Christmas cheer or carol singers. Nor am I talking about the endless videos on Facebook of our pets gradually disembowelling our slaved-over Christmas trees. What I’m referring to, is this particular blog – and just because I’m no longer in the MAXX offices doesn’t mean I don’t get to forcibly write this Christmas article for you all as per usual. (I am delighted to have been asked, Merry Christmas one and all)!

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