Brand development and marketing strategy
Aim
To create a new brand for APC Overnight, the UK’s largest independent overnight parcel carrier
Solution
Following market research and planning, a new logo was created with a specific house style. MAXX introduced this onto a large fleet of vehicles, printed materials, over 100 depot websites, exhibition stands, building signage and graphics.
Result
APC Overnight has a brand that defines its business and competes effectively with other UK and International overnight delivery competitors.
And the client said
The new image really reflects the quality of the organisation and I feel really proud when I see one of the 1,200 APC Overnight vehicles on the road
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